Your customers create content. You pay them. They spend it back.
A new kind of media channel, where your ad budget circulates instead of disappearing.
Performance model
Set your Customer Media CPM.
Tell us your paid media CPM and AOV. We'll help you set your Reward and BrandPay service fee, so your Customer Media CPM lands at 25–50% of your paid media, and your reward pays itself back.
Your Inputs (adjust the sliders)
Your Customer Media CPM
$7
50% below your $14 paid CPM
Reward per Reel
$28
Spent back with you. Reels average 1,000 views.
Service Fee
$7
Your only cost
Reward per Story
$7
Spent back with you. Stories average 250 views.
Service Fee
$1.75
Your only cost
Reward vs. your AOV
28%
of a $100 order. A good reward value. Will encourage incremental spend over discount behaviour.
Monthly service fee
$875
100 Reels + 100 Stories · 125,000 views
Beyond the lower CPM: content you own forever, it keeps working after spend stops, unlike paid, and every rewarded Reel or Story adds to your AI search authority as models increasingly pull product recommendations from real customer content.
The model
Like an ad-spend wallet. Except the spend comes back.
However you set it, e.g. by targeting a CPM above, the mechanic underneath is the same: top up your balance, reward customers who post about you, and when they shop with that reward, the money returns to your balance. Your only permanent cost is the 25% fee.
$1,000
Top up balance
$800
Reward value issued
$200
BrandPay fee (25%)
$800
Returns to balance
Of your $1,000 deposit, $800 reaches your customers as rewards and $200 is the 25% fee. When they spend that reward back at your store, the $800 returns to your BrandPay balance, ready to reward the next customer. Your real cost is only the $200 fee.
Head to head
Same budget. Very different result.
With traditional ads, your spend is gone the moment it's used. With BrandPay, the same money circulates, and the only permanent cost is the fee.
Traditional ads
$1,000
Spent. Gone. No return. Content you don't own. Trust you didn't build.
BrandPay
$200
Net cost after recycling. Real customers. Owned content. Loyalty earned.
The complete picture
"But $200 isn't really my only cost. I have COGS when they spend the $800 back."
True. So let's count it.
You're right: when that $800 is spent at your store, you deliver real product, and that carries cost of goods. But the spend-back isn't a one-for-one redemption. Rewarded customers tend to spend more than the reward is worth, and come back quicker. Once you factor the whole effect, COGS is neutralised.
Total consumer spend back
~2.5× the $800 reward redeemed (benchmark payback)
Less: reward value funded
Your own money, recirculated as the spend
Less: cost of goods
Illustrative at 50% of $2,000, swap in your own margin
Less: BrandPay fee
Your one true cash cost
COGS (neutralised)
$0Illustrative only, using a 50% cost of goods and our benchmark payback of around 2.5× reward value.
Traditional ads
−$1,000
A cost. The full budget is spent and nothing comes back.
BrandPay
$0
Breakeven. The same $1,000 funds rewards, recirculates, and covers COGS and the fee in full.
Why it works
Five things ads can't do.
~4×
spend recycled
Your spend circulates
The reward money comes back to your balance each time a consumer spends it at your store. Every dollar works harder than a one-and-done ad impression.
+$2.50
per $1 rewarded
Incremental revenue built in
Consumers spend $2.50 at your store for every $1 you reward them. The reward drives a real purchase, not just engagement, generating revenue above the reward value.
10×
more trusted
Content that actually converts
Customer-created content outperforms paid ads on trust and conversion. Real people, real posts, real proof, attracting buyers who scroll straight past your ads.
100%
content owned
You own all the content
Every post created is yours to repurpose: email, paid social, your website. No licensing fees. A growing library of authentic brand content, forever.
2×
faster repeat purchases
Loyalty built in
Rewarded customers return more often and spend more. You're building genuine affinity, not buying attention, which improves lifetime value without a separate loyalty programme.
Be the brand everyone is talking about.
Connect in minutes. Go live the same day. Start rewarding consumers immediately.
Figures are illustrative based on average platform data.